The Dos and Don’ts of cultural appropriation
by Jenni Avins
There are legitimate reasons to step carefully when dressing ourselves with the clothing, arts, artefacts, or ideas of other cultures. But please, let’s banish the idea that appropriating elements from one another’s culture is in itself problematic.
In the 21st century, cultural appropriation—like globalization—isn’t just inevitable; it’s potentially positive. We have to stop guarding cultures and subcultures in efforts to preserve them. It’s naïve, paternalistic, and counterproductive. Plus, it’s just not how culture or creativity work. The exchange of ideas, styles, and traditions is one of the tenets and joys of a modern, multicultural society.
So how do we move past the finger pointing, and co-exist in a way that’s both creatively open and culturally sensitive? In a word, carefully.
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This is painfully obvious. Don’t dress up as an ethnic stereotype. Someone else’s culture or race—or an offensive idea of it—should never be a costume or the butt of a joke.
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Cultural appropriation was at the heart of this year’s Costume Institute exhibition, “China: Through the Looking Glass,” at New York’s Metropolitan Museum of Art.
Among the evening’s best-dressed was Rihanna, who navigated the theme in a fur-trimmed robe by Guo Pei, a Beijing-based Chinese couturier whose work was also part of the Met’s exhibition. Rihanna’s gown was “imperial yellow,” a shade reserved for the emperors of ancient Chinese dynasties, and perfectly appropriate for pop stars in the 21st century.
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When Victoria’s Secret sent Karlie Kloss down the runway in a fringed suede bikini, turquoise jewelry, and a feathered head dress—essentially a “sexy Indian” costume—many called out the underwear company for insensitivity to native Americans, and they were right.
Adding insult to injury, a war bonnet like the one Kloss wore has spiritual and ceremonial significance, with only certain members of the tribe having earned the right to wear feathers through honor-worthy achievements and acts of bravery.
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“It’s not fair to ask any culture to freeze itself in time and live as though they were a museum diorama,” says Susan Scafidi, a lawyer and the author of Who Owns Culture?: Appropriation and Authenticity in American Law. “Cultural appropriation can sometimes be the savior of a cultural product that has faded away.”
Today, for example, the most popular blue jeans in the U.S.—arguably the cultural home, if not the origin of the blue jean—are made of stretchy, synthetic-based fabrics that the inventor Levi Strauss (an immigrant from Bavaria) wouldn’t recognize. Meanwhile, Japanese designers have preserved “heritage” American workwear and Ivy League style, by using original creations as a jumping-off point for their own interpretations, as W. David Marx writes in Ametora: How Japan Saved American Style:
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At Paris Fashion Week earlier this month, the Valentino designers Maria Grazia Chiuri and Pierpaolo Piccioli sent out a collection they acknowledged was heavily influenced by Africa.
“The real problem was the hair,” wrote Alyssa Vingan at Fashionista, pointing out that the white models wore cornrows, a style more common for those with African hair, “thereby appropriating African culture.”
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“What would America be like if we loved black people as much as we love black culture?” asks Stenberg in the aforementioned video, a particularly salient point in an America coming to terms with an epidemic of police violence against young black men.
Cherry-picking cultural elements, whether dance moves or print designs, without engaging with their creators or the cultures that gave rise to them not only creates the potential for misappropriation; it also misses an opportunity for art to perpetuate real, world-changing progress.
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Co-branded collaborations are common business deals in today’s fashion industry, and that’s just how Oskar Metsavaht, the founder and creative director of the popular Brazilian sportswear brand Osklen, treated his dealings with the Asháninka tribe for Osklen’s Spring 2016 collection.
Francisco Piyako, an Asháninka representative, told Quartz the tribe will get royalties from Osklen’s spring 2016 collection, as well as a heightened public awareness of their continued struggle to protect land against illegal loggers and environmental degradation.
“Sharing values, sharing visions, sharing the economics, I think it’s the easiest way to work,” said Metsavaht. “This is the magic of style. It’s the magic of art. It’s the magic of the design.”
And it’s a magic that I’d be happy to appropriate for my closet.
Source: www.theatlantic.com
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