Training Business Literature Research

Training Business Literature Research

Why this training?

Bron: E. Langhorst, Hogeschool RotterdamTo make informed decisions in business, it is necessary to conduct business research. Business literature research is a way of doing business research.

 

What will you learn from this training?

This training is focused on expanding your information literacy skills in doing business literature research. You will learn how and where to search strategically for business information.

 

Who is this training for?

This training is intended for all students who need to do business literature research on a topic, industry or market and requires previous knowledge and skills. These can be acquired by doing our online Literature Research Training.

 

In this training you will learn:

  • What business information entails

  • How to use different search methods (recap)

  • How to select sources for the different types of information

  • How to approach the different types of business research

 

This is how it works

This training contains 4 modules.

You can work your way through the modules from beginning to end or go directly to the module you need. Click the ‘Next’ button on the bottom of this screen to start.

 

Colofon

Het arrangement Training Business Literature Research is gemaakt met Wikiwijs van Kennisnet. Wikiwijs is hét onderwijsplatform waar je leermiddelen zoekt, maakt en deelt.

Auteur
Team (H)RBS support
Laatst gewijzigd
2023-08-23 16:03:50
Licentie

Dit lesmateriaal is gepubliceerd onder de Creative Commons Naamsvermelding 4.0 Internationale licentie. Dit houdt in dat je onder de voorwaarde van naamsvermelding vrij bent om:

  • het werk te delen - te kopiëren, te verspreiden en door te geven via elk medium of bestandsformaat
  • het werk te bewerken - te remixen, te veranderen en afgeleide werken te maken
  • voor alle doeleinden, inclusief commerciële doeleinden.

Meer informatie over de CC Naamsvermelding 4.0 Internationale licentie.

Sources:

Literature Research Guide, RUAS Library: Literature Research Guide

Training Stappenplan literatuuronderzoek, Mediahteek Hogeschool Rotterdam: https://maken.wikiwijs.nl/131972/Training__Stappenplan_literatuuronderzoek

Jenny Darroch, Morgan P. Miles, Andrew Jardine and Ernest F. Cooke, The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie, Journal of Marketing Theory and Practice, Fall, 2004, Vol. 12, No. 4 (Fall, 2004), pp. 29-38, accessed 25 January 2021

 

Kotler, Philip (1980). Principles of marketing. Englewood Cliffs, NJ: Prentice-Hall. ISBN 0-13-701557-7. OCLC 5564799.

Kotler, Philip; Gary Armstrong (2018). Principles of marketing (Seventeenth ed.). Hoboken. ISBN 978-0-13-449251-3. OCLC 954203453.

 

Paul H. Selden (1997). Sales Process Engineering: A Personal

Workshop. Milwaukee, WI: ASQ Quality Press. p. 23.

 

Paliwoda, Stanley J.; Ryans, John K. (2008). "Back to first principles". International Marketing – Modern and Classic Papers (1st ed.). p. 25. ISBN 978-1-84376-649-0. Retrieved 15 October 2009.

 

 "Marketing library resources – content, knowledge databases". CIM. Retrieved 16 March 2017

Aanvullende informatie over dit lesmateriaal

Van dit lesmateriaal is de volgende aanvullende informatie beschikbaar:

Toelichting
This training is focused on expanding information literacy skills in doing business literature research. Students will learn how and where to search strategically for business information.
Leerniveau
HBO - Master; HBO - Bachelor;
Eindgebruiker
leerling/student
Moeilijkheidsgraad
gemiddeld
Trefwoorden
business information, information literacy, literature research, search methods, search techniques

Gebruikte Wikiwijs Arrangementen

Team (H)RBS support. (z.d.).

Training Business Literature Research - kopie 1

https://maken.wikiwijs.nl/197953/Training_Business_Literature_Research___kopie_1

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