Training Business Literature Research

Training Business Literature Research

Why this training?

Bron: E. Langhorst, Hogeschool RotterdamTo make informed decisions in business, it is necessary to conduct business research. Business literature research is a way of doing business research.

 

What will you learn from this training?

This training is focused on expanding your information literacy skills in doing business literature research. You will learn how and where to search strategically for business information.

 

Who is this training for?

This training is intended for all students who need to do business literature research on a topic, industry or market and requires previous knowledge and skills. These can be acquired by doing our online Literature Research Training.

 

In this training you will learn:

  • What business information entails

  • How to use different search methods (recap)

  • How to select sources for the different types of information

  • How to approach the different types of business research

 

This is how it works

This training contains 4 modules.

You can work your way through the modules from beginning to end or go directly to the module you need. Click the ‘Next’ button on the bottom of this screen to start.

 

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Author
Team (H)RBS support
Last modified
2023-08-23 16:03:50
License

This learning material is published under the Creative Commons Attribution 4.0 International license. This means that, as long as you give attribution, you are free to:

  • Share - copy and redistribute the material in any medium or format
  • Adapt - remix, transform, and build upon the material
  • for any purpose, including commercial purposes.

More information about the CC Naamsvermelding 4.0 Internationale licentie.

Sources:

Literature Research Guide, RUAS Library: Literature Research Guide

Training Stappenplan literatuuronderzoek, Mediahteek Hogeschool Rotterdam: https://maken.wikiwijs.nl/131972/Training__Stappenplan_literatuuronderzoek

Jenny Darroch, Morgan P. Miles, Andrew Jardine and Ernest F. Cooke, The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie, Journal of Marketing Theory and Practice, Fall, 2004, Vol. 12, No. 4 (Fall, 2004), pp. 29-38, accessed 25 January 2021

 

Kotler, Philip (1980). Principles of marketing. Englewood Cliffs, NJ: Prentice-Hall. ISBN 0-13-701557-7. OCLC 5564799.

Kotler, Philip; Gary Armstrong (2018). Principles of marketing (Seventeenth ed.). Hoboken. ISBN 978-0-13-449251-3. OCLC 954203453.

 

Paul H. Selden (1997). Sales Process Engineering: A Personal

Workshop. Milwaukee, WI: ASQ Quality Press. p. 23.

 

Paliwoda, Stanley J.; Ryans, John K. (2008). "Back to first principles". International Marketing – Modern and Classic Papers (1st ed.). p. 25. ISBN 978-1-84376-649-0. Retrieved 15 October 2009.

 

 "Marketing library resources – content, knowledge databases". CIM. Retrieved 16 March 2017

Additional information about this learning material

The following additional information is available about this learning material:

Description
This training is focused on expanding information literacy skills in doing business literature research. Students will learn how and where to search strategically for business information.
Education level
HBO - Master; HBO - Bachelor;
End user
leerling/student
Difficulty
gemiddeld
Keywords
business information, information literacy, literature research, search methods, search techniques

Used Wikiwijs arrangements

Team (H)RBS support. (z.d.).

Training Business Literature Research - kopie 1

https://maken.wikiwijs.nl/197953/Training_Business_Literature_Research___kopie_1

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