## 4.4.2 Supplementary sources

If you want to supplement the information you have found with additional data, news etc., you can explore the following supplementary sources:

Statistics

- Statista
  Statistics on many topics, industries, and markets. Use the Source tab to track down more data. Statista is a good source to determine market size, company/brand market share and consumer behaviour and brand preference data. Statista can also be used to search for market data and statistics on advertising and media, including advertising spending globally.
- UN Comtrade
  UN Comtrade is a repository of official international trade statistics and relevant analytical tables.
- MarketLine
  Marketline also contains statistical information. You can either use their Industry Datafiles or their Industry Statistics. Use the Databases pull down menus to access these.
- Euromonitor
  Go to the Consumer tab and enter your choices in the Explore Statistics box. Households, income and expenditure, population and some sustainability statistics are available
- EMIS Industry statistics (manufacturing, not consumption)
  Select Industry Statistics and Forecasts from the Industries tile.
- Nationmaster
  International Open Data source that provides unique views of content. All statistics on this site are cited. You can check the authenticity and authorship via the "Source:" field, found below each graph or ,when viewing country statistics, via the "View with citations" link below the bottom of the page.

Note: A complete overview of statistical sources can be found in the categories "Statistics (international)", "Statistics (regional)" and "Statistics (national)" on the tab Weblinks of the Information sources per study programme -> RBS -> IB

Trends

- Amplify [previously: Trendwatching]
- Stylus

- MarketLine Theme Reports
  Looks into topics or megatrends set to have far reaching impact on the world around us. E.g.: Coronavirus (COVID-19), Ukraine Conflict or Robotics

Industry News & Publications

Check news and trade outlets (i.e. Candy Industry, Food Manufacture, Food Management etc.). This can supply you with the latest news on an industry, company etc. You can search via the databases below or look for a specific publication on the Internet.

- EMIS
- MarketLine
- MD Info
- One Business
- Financial Times
- PressReader