4.4 Industry and market information

Although the terms industry information and market information are often used interchangeably, industry and market reports do have different focuses.

Industry reports focus on:

Market reports focus on:

 

Some databases include both industry and market reports (e.g. EMIS and MarketLine). These reports complement each other by providing different points of view on the same topic. Some reports may also contain both industry and market information.

 

To search strategically for industry and market information we suggest the following approach:

Start with industry reports

Industry reports provide written overviews, statistics, and give you a sense of where the analyst thinks the industry is headed. New, niche, and disruptive industries are often harder to find represented in existing reports.

 

You can supplement your industry report(s) with MarketLine’s value & supply chain reports and/or industry case studies and other EMIS data and reports.

 

For more information on MarketLine’s value & supply chain analysis reports, see under 4.4.1.

 

Next search for market reports

Market reports focus on consumer aspects, such as consumer behaviour, often focusing on these aspects in the broader sense, such as the consumer aspects in a particular country, region or age group (e.g. Euromonitor), sometimes focusing on the consumer aspects of a particular industry (e.g. MarketLine and EMIS).

 

Lastly look for supplementary and/or alternative sources

If you have not been able to find reports for your industry or market, or if you want to supplement the information you have found with additional data, news etc., you can explore the supplementary sources and/or the alternative sources under 4.4.2 and 4.4.3

For more information about supporting tools for industry & statistical research, see 4.4.4

 

Tips!