## 4.5 Marketing information

Marketing information refers to information about creating, communicating, delivering and exchanging products and services that achieve customer interest and satisfaction in order to get a competitive advantage. Different types of marketing information can be found at the following sources:

Databases

- One Business
  With One Business you search multiple business databases through one central interface. It contains articles as well as e-books, video's, (market) reports and various news sources.

- Statista
  Statistics on many topics, industries, and markets. Use the Source tab to track down more data. Statista is a good source to determine market size, company/brand market share and consumer behaviour and brand preference data. Statista can also be used to search for market data and statistics on advertising and media, including advertising spending globally.

External sources

- AMA (American Marketing Association)
  The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
- Datareportal
  Datareportal offers data on consumer online adoption per country as well as a global overview. Next to data and insights on adoption of different devices it also provides data on buyer behaviour.
- Google Trends
  Google Trends is a useful tool that publishes aggregated search data. It has a myriad of uses for researchers, marketers, planners helping them understand audience search behaviour segmented by country, time and Google index.

- Hootsuite social media trends
  ​Note: (Some) information is available on the website. Full report can be downloaded for free After registration

- Marketingsherpa.com
  Marketing Sherpa, Inc. is a research firm publishing case studies, benchmark data, and how-to information for marketing, advertising and public relations professionals. In addition to in-depth interviews and surveys, they publish industry-wide data.