4.2 Company information

The most common form of business research is the search for company information. You may search for company information for several reasons, including:

 

Company information can be found in a variety of sources, depending on the type of information you are looking for. E.g. company news in news sources; subsidiaries, branches and locations in official registries; company financials in sources containing annual reports.

Keep in mind that:

 

To search strategically for company information we suggest the following sources:

The Company Website

Sometimes, it's simple – just type the company name in the search bar of a browser (E.g. Google).

On a company website, look for Links to:

Keep in mind that both the company website and the annuals reports are partly written from a promotional perspective by the company itself. This is also true for company responsibility reports.

 

Databases

 

External Sources

 

For additional information on a company’s environment, check under 4.3 Searching for Country and regional information.

 

Tips!