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          <imsmd:langstring xml:lang="nl">De manier waarop mensen winkelen blijft in razend tempo veranderen. Consumenten kopen en oriënteren zich zowel in de winkel als online. Retailers die hier geen rekening mee houden, verliezen de aansluiting met hun klanten. Ondanks alle online mogelijkheden lopen veel mensen nog steeds graag een winkel binnen voor persoonlijk advies van een aardige en gespecialiseerde verkoper. Wel verwachten klanten meer, zowel van het online aanbod als van wat in de winkel is te zien en te beleven.
Waar gaat het winkelgedrag heen? Wat denkt de consument? Wat verwacht de consument van het winkelaanbod, zowel online als in een fysieke winkel? Retail, multi-, cross- of omni-channel? Consumenten zijn helemaal niet bezig met kanalen. Ze willen zelf bepalen wat ze waar op welke manier en op welk moment willen kopen. De consument betaalt, en bepaalt dus hoe retailers en fabrikanten er samen voor moeten zorgen dat het perfecte productaanbod op de juiste plaats aanwezig is. Samenwerking tussen online en offline kanalen is noodzakelijk. Om aantrekkelijk te blijven, moeten ondernemers hun aanbod via verschillende kanalen beschikbaar maken. Welke dat zijn, hangt af van de doelgroep. Van apps voor smartphones tot schermen in de winkel die je klanten altijd toegang geven tot het complete assortiment. Internet als je visitekaartje, online etalage of juist winkelwagen voor je complete aanbod.
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      <title>Retaildenken, een toekomstbeeld en -strategie bepalen</title>
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                  </imsmd:entry>
                </imsmd:taxon>
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                    </imsmd:entry>
                  </imsmd:taxon>
                </imsmd:taxonpath>
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              <imsmd:classification>
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                    </imsmd:entry>
                  </imsmd:taxon>
                </imsmd:taxonpath>
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          <title>De Zalando-zeepbel</title>
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                </imsmd:description>
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              <imsmd:classification>
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                    </imsmd:entry>
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                </imsmd:taxonpath>
                <imsmd:taxonpath>
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                    </imsmd:entry>
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                </imsmd:taxonpath>
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          <title>Grijp je cross channel kans</title>
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          <title>Op de drempel van een nieuw tijdperk</title>
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