# Assignment A - The research

Before you can choose, design and create your own product for the supermarket chain, it is important to do some initial research to get you started. By doing this you can create a product that will eventually be more succesful and that customers of your chosen ‘target groups’ might buy.

You are going to design two house brand products for the supermarket-chain you are working at. Before you are able to do this, you have to know exactly what a house brand is. In this excercise you will do some research about this subject. You will have to use the internet and you will need to visit a local supermarket to find out about house brands and what house brands there are.