How to write a business plan

A business plan is a document that describes your business, its objectives, strategies, target market and financial forecasts. It's a blueprint to your business's future.

It is used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.

Your plan should contain the following components:

 

How to make a SWOT analysis

SWOT analysis example

The marketing mix and the 4 Ps

Please note: it is not necessary to develop strategies from your SWOT.