A business plan is a document that describes your business, its objectives, strategies, target market and financial forecasts. It's a blueprint to your business's future.
It is used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.
Your plan should contain the following components:
Business description (What is your good or service? What does your company do? What does your company stand for? What is your logo? Why is it a good logo for your company/product?)
Market study (Who are your customers? Why do they buy your product? What is your Unique Selling Point (USP)? Who are your competitors? Who are your suppliers? How do you distribute your product? Will you outsource your production process?)
Marketing plan (Create a SWOT analysis, define the 4 P's)
Financial plan (What is your estimated cost price and sales price?)
Sustainability (What is the role of sustainibility in your way of doing business?)