Administrative information

 

Title

 Qualitative methods in data gathering
Duration 60
Module D
Lesson Type Interactive
Focus Ethical Research in Practice
Topic Qualitative research

 

Keywords

Qualitative research,grounded theory,thematic analysis,

 

Learning Goals

 

Expected Preparation

Learning Events to be Completed Before

None.

Obligatory for Students

  • Prepare a brief presentation on one of the following topics (based on the book) individually or in a small group (chosen/assigned by lecturer). Focus on the details of each technique; what is it, how is it performed, what choices are there in the application, etc.
    • Interview
    • Case study
    • Focus group
    • Observation
    • Read the background material on Grounded Theory and Thematic Analysis.

Optional for Students

  • Read about the other qualitative research methods in the supplied material (see Background).

References and background for students

  • Verhoeven, N. (2011). Wat is onderzoek. Praktijkboek voor methoden en technieken, chapter 8 (qualitative research) and 15 (qualitative analysis) (in Dutch)
  • Hennink, M., Hutter, I., & Bailey, A. (2020). Qualitative research methods. Sage, chapters 6, 7, 8 (qualitative research) and 9 (qualitative analysis), or something similar
  • Overview of qualitative research methods
  • Grounded theory
  • Glaser, B. G., & Strauss, A. L. (2017). The discovery of grounded theory: Strategies for qualitative research. Routledge.
  • Clarke, V., Braun, V., & Hayfield, N. (2015). Thematic analysis. Qualitative psychology: A practical guide to research methods, 222(2015), 248.

Recommended for Teachers

Lesson materials

 

The materials of this learning event are available under CC BY-NC-SA 4.0.

 

Instructions for Teachers

The core goal for the teachers is to provide general insights into the fundamental principles of qualitative data collection, identify various qualitative methods, and recognize their applications. The teacher should share a story or personal experience without using numbers.

Discuss how it conveyed information differently than quantitative (numerical) data.

Briefly exemplify the difference between qualitative and quantitative data.

 

Outline

 

Duration (min) Description Concepts Activity Material
5 / topic Short presentation (by students) on qualitative research methods:
  • Interview
  • Case study
  • Focus group
  • Observation
 What are qualitative research methods?

How are they performed?

What design choices are there in performance?

What are common pitfalls?

 Student presentations See background
5 Discuss the pitfalls of subjectivity and precision when performing qualitative research Role of the researcher, personal involvement, everyone is a human Class discussion  
10 Discuss the principles of Grounded Theory and Thematic Analysis Grounded Research, Thematic Analysis Presentation Slides (will follow)
20 Individually perform a thematic analysis on provided example Apply thematic analysis Exercise Example text
Discuss in pairs the concepts found, analyse differences in results  
5 Wrap-up discussion Discuss findings from groups, conclude on validity and subjectivity Discussion  

More information

Click here for an overview of all lesson plans of the master human centred AI

Please visit the home page of the consortium HCAIM

Acknowledgements

The Human-Centered AI Masters programme was co-financed by the Connecting Europe Facility of the European Union Under Grant №CEF-TC-2020-1 Digital Skills 2020-EU-IA-0068.

The materials of this learning event are available under CC BY-NC-SA 4.0

 

The HCAIM consortium consists of three excellence centres, three SMEs and four Universities

HCAIM Consortium