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Video is great to use for a first acquaintance. Think of an introduction to people, to an organization, to a building. However, also consider a first introduction to the content of your subject. This way you can inform and enthuse students.
Prof. John Lee shows in the example below how he uses video in his teaching. In this case, no introduction to the content of a course, but to a specific teaching method that uses video.
John Lee: Vicarious Learning with Rich Media