## Project B: Listening

#### Project B Listening: TV advertisements

You are going to listen to a conversation between Lori and Michael. They talk about television.

- Read the questions.
- Listen to the conversation.
- Answer the questions.

Read the questions.

1. What does Lori think of television?
2. What does she say about people watching television?
3. What does Michael say about people watching television?
4. What does Michael say about the BBC?
5. Why does Lori say: “Do you really say that, advertisements?”
6. What else does Lori say about the word advertisements?
7. Where does the BBC get their money from?
8. Does Michael watch a lot of TV?

Listen to the conversation.

Answer the questions.

#### 1960's TV Ads

On these pages you can watch TV two ads from the 1960's.

- Watch each video.
- Read the transcription.
- What are the differences between the video and the transcription?
- Watch the video again and check the solution.

Ad 1 - Alexis Lechine Wines Transcription Alexis Lechine wines are full of taste. Alexis Lechine wines are sweet. Alexis Lechine wines are yellow. Drink an Alexis Lechine wine with any sort of food or some time you feel like drinking with a girl. Alexis Lechine fine Californian wines.

Ad 2 - Wonderful Fords You are going to know the excitement of seeing that which has never been seen before. You are about to enter a beautiful, exciting, wonderful new world, the world of 1950. For the first time in history, you'll see… not one … not two … but three completely new sorts of Ford cars for 1960. A wonderful new world of Fords. First, representing the 1960 Fords, the finest Fords in a lifetime: the magnificent new Galaxy. With a wondrous, new life in the course of a lifetime, The finest new Fords of a lifetime, In a beautiful, wonderful, new world of Fords. Beautiful from all points of view, worth more from every point of value, the 1960 Fords open up a whole, wonderful, new, world of style, elegance and built-for-people comfort. And now the world's most wanted car: The Thunderbird, the finest of fine cars, The last word in wish-it-were-mine cars, The dream car of the wonderful, new world of Fords. The 1960s Wonderbird! And finally, the car everyone's been wanting to see: the new-size Ford, the Falcon. The Falcon, the new-size Ford Falcon you'll find that, The new-size Ford Falcon's the easiest car in the wide world to buy. Here's full comfort for six adults in a car that'll give you up to forty miles a gallon. A new-size car has a new-size price. It's the cheapest car in the world to own: the Ford Falcon. You can buy these cars at your Ford dealer's showroom, now. The Falcon, the Thunderbird and the 1960 Fords. There's a big, wide, wonderful world of new Fords, Newly-proportioned-for-you Fords, A beautiful, wonderful, beautiful, wonderful, Beautiful, wonderful, new world of Fords.

| #### Answers: 1960's TV Ads

#### Listening - evaluation

How did you think this assignment went?
Indicate for each section how you thought it went.

Section | Good | Sufficient | Insufficient
Focus | You can fully concentrate. You can listen carefully throughout the assignment. | You find it difficult to fully concentrate. But you can listen attentively for most of the assignment. | You cannot concentrate properly. You are easily distracted during the assignment.
Understanding | You can understand the text well. You have recognized almost all words. You understand the questions well and can answer all questions. | You can understand the text quite well. You have recognized most of the words. You understand the questions well and can answer most questions. | Because you do not recognize many words, you cannot understand the text properly. You do not understand the questions very well. As a result, you cannot answer all questions correctly.
Listening to details | You can understand all the details from the narration. You can use all specific information and details in your answers. | You can understand most of the details from the narration. Most specific information and details can be used in your answers. | You don't understand many details from the spoken text. As a result, you cannot properly use specific information in your answers.