Market forces [Market anlysis]
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Database(s) |
Market Issues |
What are the crucial issues affecting the customer landscape? |
CompanyInfo [in Dutch] |
Market Segments |
What are the most important customer segments? Where is the biggest growth potential? Which segments are declining? Which peripheral segments deserve attention? |
CompanyInfo [in Dutch] |
Needs & Demands |
What do customers need? Where are the biggest unsatisfied customer needs? What do customers really want to get done? Where is demand increasing? Declining? |
CompanyInfo [in Dutch] |
Switching Costs (customers) |
What binds customers to a company and its offer? What switching costs prevent customers from defecting to competitors? Is it easy for customers to find and purchase similar offers? How important is brand? |
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Revenue Attractiveness |
What are customers willing to pay? Where can the largest margins be achieved? Can customers easily find and purchase cheaper products and services? |
CompanyInfo [in Dutch] |