## 4.1.2 Sources for industry forces

Industry forces [Competitive analysis]

|  | Database(s)
Competitors (incumbents) | Who are our competitors? Who are the dominant players in our particular sector? What are their competitive advantages or disadvantages? Describe their main offers. Which customer segments are they focusing on? What is their cost structure? How much influence do they exert on our customer segments, revenue streams, and margins? | MarketLine EMIS CompanyInfo [in Dutch] Google
New entrants (insurgents) | Who are the new entrants in your market? How are they different? What competitive advantages or disadvantages do they have? Which barriers must they overcome? What are their Value Propositions? Which Customer Segments are they focused on? What is their Cost Structure? To what extent do they influence your Customer Segments, Revenue Streams, and margins? | MarketLine EMIS CompanyInfo [in Dutch] Google
Substitute products & services | Which products or services could replace ours? How much do they cost compared to ours? How easy it is for customers to switch to these substitutes? What business model traditions do these substitute products stem from (e.g. high-speed trains versus airplanes, mobile phones versus cameras, Skype versus long-distance telephone companies)? | MarketLine EMIS CompanyInfo [in Dutch] Google
Stakeholders | Who are the key players in your industry value chain? To what extent does your business model depend on other players? Are peripheral players emerging? Which are most profitable? | MarketLine EMIS CompanyInfo [in Dutch]
Suppliers and other value chain actors | Which stakeholders might influence your business model? How influential are shareholders? Workers? The government? Lobbyists? | MarketLine EMIS CompanyInfo [in Dutch] Google

Tip:

- Google: Think of websites of main competitors and trade associations