4.1.3 Sources for key trends

Key trends [Foresight]

 

 

Database(s)

Technology trends

What are the major technology trends both inside and outside your market? Which technologies represent important opportunities or disruptive threats? Which emerging technologies are peripheral customers adopting?

Gartner

Stylus

Trendwatching

MarketLine

EMIS

Regulatory trends

Which regulatory trends influence your market? What rules may affect your business model? Which regulations and taxes affect customer demand?

EUR-Lex

OECD Corporate Tax Statistics Database

WorldBank Group – Doing Business

MADB - EC Market Access Database

Legal Intelligence [in Dutch]

TARIC

Societal & Cultural trends

Describe key societal trends. Which shifts in cultural or societal values affect your business model? Which trends might influence buyer behaviour?

Stylus

Trendwatching

MarketLine

EMIS

Socioeconomic trends

What are the key demographic trends? How would you characterize income and wealth distribution in your market? How high are disposable incomes? Describe spending patterns in your market (e.g. housing, healthcare, entertainment, etc.). What portion of the population lives in urban areas as opposed to rural settings?

MarketLine

EMIS

Euromonitor

WorldDataBank

StatLine