## 4.1.1 Sources for market forces

Market forces [Market anlysis]

|  | Database(s)
Market Issues | What are the crucial issues affecting the customer landscape? | MarketLine EMIS Euromonitor Stylus Trendwatching CompanyInfo [in Dutch]
Market Segments | What are the most important customer segments? Where is the biggest growth potential? Which segments are declining? Which peripheral segments deserve attention? | MarketLine EMIS Euromonitor Stylus Trendwatching CompanyInfo [in Dutch]
Needs & Demands | What do customers need? Where are the biggest unsatisfied customer needs? What do customers really want to get done? Where is demand increasing? Declining? | MarketLine EMIS Euromonitor Stylus Trendwatching CompanyInfo [in Dutch] Google
Switching Costs (customers) | What binds customers to a company and its offer? What switching costs prevent customers from defecting to competitors? Is it easy for customers to find and purchase similar offers? How important is brand? | Stylus Trendwatching Google
Revenue Attractiveness | What are customers willing to pay? Where can the largest margins be achieved? Can customers easily find and purchase cheaper products and services? | MarketLine EMIS Stylus Trendwatching CompanyInfo [in Dutch] Google