4.1.1 Sources for market forces

Market forces [Market anlysis]

 

 

Database(s)

Market Issues

What are the crucial issues affecting the customer landscape?

MarketLine

EMIS

Euromonitor

Stylus

Trendwatching

CompanyInfo [in Dutch]

Market Segments

What are the most important customer segments? Where is the biggest growth potential? Which segments are declining? Which peripheral segments deserve attention?

MarketLine

EMIS

Euromonitor

Stylus

Trendwatching

CompanyInfo [in Dutch]

Needs & Demands

What do customers need? Where are the biggest unsatisfied customer needs? What do customers really want to get done? Where is demand increasing? Declining?

MarketLine

EMIS

Euromonitor

Stylus

Trendwatching

CompanyInfo [in Dutch]

Google

Switching Costs

(customers)

What binds customers to a company and its offer? What switching costs prevent customers from defecting to competitors? Is it easy for customers to find and purchase similar offers? How important is brand?

Stylus

Trendwatching

Google

Revenue Attractiveness

What are customers willing to pay? Where can the largest margins be achieved? Can customers easily find and purchase cheaper products and services?

MarketLine

EMIS

Stylus

Trendwatching

CompanyInfo [in Dutch]

Google