## 4.1 Selecting sources for an environmental analysis

As mentioned previously (Chapter 1 - What is business literature research), the external business environment are elements that influence a business' strategy, results and performance from the outside. The Business model Canvas distinguishes the following 4 elements:

- Market forces
- Industry forces
- Key trends
- Macroeconomic forces

In the next few chapters, we cross-reference the above mentioned elements (in detail) with relevant databases.

Please note: Not all information will be available in these databases. Sometimes you will find that parts of the information are (already) available wihtin the organisation and sometimes you will just have to get creative. Keep in mind, if you can't find the required information in literature you may need to conduct field research to gather the information.

In the overviews we suggest the main information sources that are relevant for your search. The lists are not exhaustive and researching additional sources might be necessary.